Integrates seamlessly into WordPress
Profiles are a unique feature in Off the Shelf
Easy to get started
When you start with Off the Shelf, you have a single profile that is used throughout your site. That default profile defines what your site looks like and how it behaves.
But if you want e. g. your shop or your blog to look different, you can simply duplicate that default profile, modify the layout and design to your liking and assign it to that part of the site.
Wherever you want
You can also do that with individual pages, e. g. if you want your landing page not to have a menu, or you wish to sell multiple products and want a unique looking landing page for each one.
As many as you want
If you really wanted to, you could make every page look unique. As a matter of fact, every demo you see on this website has been created with one installation of the theme, simply by using a different profiles